Datsun – Phoenix reborn in India unveils the concept redi-Go

Datsan is a brand which is reborn from ashes under the ownership of Nissan. After selling 20 million cars in 190 countries around the world, the Datsun brand was phased out, and the Nissan name was used as the company expanded globally in 1981. Now Nissan has given rebirth to the brand name “Datsun”, which is return of the Phoenix.

On July 15 2013, the new Datsun was revealed in India with their 1st car Datsun GO, a hatchback. Datsun models will be sold in emerging markets. Currently India,Indonesia, Russia and South Africa in 2014. The vehicles would be manufactured at the Renault Nissan plant in Oragadam, Chennai.It can be clearly seen that Nissan has big plans for the reborn brand Datsun. Apart from the GO they have a minivan (MPV) called GO+. Recently at the Auto Expo 2014 held in Delhi they unveiled a concept crossover Redi-Go. A bright green sculpted, glossy attractive piece of art in the form of a vehicle, was one of the star attractions of the show and would have certainly grabbed the attention of all visitors.

Redi-Go looks like a hatchback with the stance of an SUV. Its sports elongated headlamps with the same grille found on GO and Go+ which is the DNA grille of the brand. Has a very expressive fascia which says that it is ready at any point of time to jump into action. Redi-Go is a very apt name for this design. Equipped with a 15 inch alloy wheels and higher ground clearance indicates its off-road capabilities. Thin strip LED fog lamps are beautifully placed in the bumper.

For a reincarnated brand Redi-Go is an awesome concept. A little more refinement on the side surfaces would have made the vehicle look much better.

Designer with a zeal to create new experiences. Intrigued by brands and businesses

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A thinker and a resilient designer with passion for creating new experiences. Always looking forward to design and improvise products & services which can make a difference to the way we and our future generation live. Believes that good design is all about satisfying perception and the psychological needs. “What is good today might be bad tomorrow and what is bad today might be good tomorrow”.

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